Internet pushes concept of 'free' content - Print Version - International Herald Tribune

Internet pushes concept of 'free' content - Print Version - International Herald Tribune: "Realizing that it was impossible to sell 'FIFA Online' in a country where piracy is rampant, Electronic Arts started giving away the game last spring. Once the players were hooked, the company offered for sale ways to gain an edge on opponents; extending the career of a star player, for instance, costs less than $1. Since May, Electronic Arts has sold 700,000 of these enhancements."